Studio Keer
Market Entry & Go-to-Market Strategy
Paris · Remote
01020304
Market Entry · GTM · Cross-Market Growth市场进入 · GTM · 跨市场增长
Market Entry & Go-to-Market Strategy 市场进入与 Go-to-Market 策略

We help companies make the right market decisions before execution begins 我们帮助企业
在执行之前
做出正确且有效的市场决策

From market assessment to growth design, we build structured go-to-market systems for brands and Web3 companies navigating China and global markets.

从市场判断到增长路径,我们为品牌和 Web3 公司构建一套可落地的 Go-to-Market 体系。

01
About
关于

Independent, uncompromised

独立,不妥协

Studio Keer is an independent strategy consultancy. We don't sell execution — we sell clarity before execution begins.

Studio Keer 是一家独立的策略咨询公司。我们不卖执行——我们在执行之前提供清晰的决策路径。

Who we are
我们是谁

We specialise in China market entry and cross-market growth — for both traditional brands and Web3/crypto projects. Two directions, one methodology: first-principles thinking across cultural and platform gaps.

我们专注于中国市场进入与跨市场增长——同时服务传统品牌和 Web3/加密项目。两个方向,一套方法论:跨越文化与平台差异的第一性原理。

What we do differently
我们的不同点

We question conventional best practices — most are reflections of the past, not answers for new markets. Every brief is different. Copy-paste strategy produces mediocre results.

我们质疑传统的"最佳实践"——大多数只是对过去的总结,不是对新市场的回答。每个项目都不同,复制粘贴只会带来平庸的结果。

2
Strategic markets
核心市场
China · Europe
4
Languages
语言
EN · ZH · YUE · FR
1st
Principles
第一性原理
Diagnosis first
先诊断
Templates
无模板
Every brief is new
每次都是新的
02
Services
服务

Market Entry & Go-to-Market Strategy

市场进入与 Go-to-Market 策略

We help brands and Web3 companies enter new markets — and make the right strategic decisions before execution. From market assessment to growth design, we build structured go-to-market systems.

我们帮助品牌与 Web3 公司进入新市场,并在执行之前做出正确的战略决策。从市场判断到增长路径,我们构建一套可落地的 GTM 体系。

01 · Market Entry
Market Entry Strategy
市场进入策略

Before entering a market, we answer the most critical question: Should you enter, and how?

在进入市场之前,回答最关键的问题:是否进入?如何进入?

  • Market & user landscape市场与用户结构分析
  • Competitive mapping竞争格局与机会识别
  • Entry strategy & prioritization进入路径与优先级设计
  • Localization strategy (China / EU / Web3)本地化策略(中国 / 欧洲 / Web3)
02 · Go-to-Market
Go-to-Market Strategy
GTM 策略

Translating strategy into execution-ready growth.

将战略转化为可执行的增长路径。

  • Brand positioning & differentiation品牌定位与差异化
  • Messaging & narrative systemMessaging 与内容框架
  • Channel strategy (KOL / social / community)渠道与增长结构(KOL / 社媒 / 社区)
  • Launch planning (0 → 1)Launch 规划(从0到1)
03 · Cross-Market
Cross-Market Growth
跨市场增长

Solving growth challenges caused by cultural misalignment.

解决"文化错位"带来的增长问题。

  • China ↔ Global adaptation中国 ↔ 海外品牌适配
  • Web3 community strategyWeb3 社区与内容体系
  • Cultural translation & communication本地传播与文化转译
  • Growth optimization增长路径优化
Methodology
方法论

We don't start with execution — we start with decision architecture

我们不从执行开始,而从决策结构开始

Market entry is the alignment of three variables:

每一个市场进入,本质上是三个变量的组合:

01
Positioning
定位
Who you are in this market
你在这个市场是谁
02
Messaging
叙事
What you say and how you say it
你说什么,怎么说
03
Channels
渠道
Where you are heard
你在哪里被听见

Our role is to structure these into a coherent path — before execution begins.

我们的工作,是在执行之前,把这三个变量组合成正确的路径。

Format 01
方式 01
Strategy Sprint
策略冲刺
Define market entry & GTM framework in 2–4 weeks.
2–4 周快速完成市场进入与 GTM 框架。
→ Best for 0→1 stage
→ 适合 0→1 阶段
Format 02
方式 02
Advisory
长期顾问
Ongoing strategic support for decisions & adjustments.
持续支持决策与调整。
→ Best for scaling
→ 适合扩张阶段
Format 03
方式 03
Project-based
项目制
Focused on specific market or growth challenges.
针对具体市场或增长问题。
→ Best for teams needing external perspective
→ 适合已有团队需要外部视角
03
Cases
案例

Strategic approach in action

策略方法的实践

The problem was hard. The strategy was specific. The outcome was measurable.

问题很难,策略很具体,结果可衡量。

Web3 / Crypto
Web3 Company
EU Market Entry (MiCA & ESG)
Web3 公司
欧洲市场进入(MiCA & ESG)
TENSION: Unclear regulatory pathway under MiCA, zero EU trust, messaging misaligned with European expectations, no ESG narrative.难点:MiCA 合规路径不清晰,欧洲用户零信任,叙事与市场预期偏差,缺乏 ESG 表达。

Structured entry across regulatory framing, ESG positioning, and phased GTM — turning compliance from constraint into brand advantage.

从合规框架、ESG 定位到分阶段 GTM,将合规从约束条件转化为品牌优势。

FOCUS
MiCA + ESG + GTM
Market
EU
查看完整案例 View Full Case
Web3 / Crypto
DeFi Protocol
Asia Market Expansion
DeFi 协议
亚洲市场扩张
TENSION: Strong TVL in NA/EU, zero Asia presence. Discord community didn't translate to WeChat/Telegram dynamics.难点:北美/欧洲 TVL 高,亚洲零存在感。Discord 社区无法迁移到亚洲生态。

Designed Asia GTM: platform-specific community architecture, local KOL layers, narrative adaptation from yield optimization to cultural resonance.

设计亚洲 GTM:按平台分社区架构,本地 KOL 层级,从收益优化到文化共鸣的叙事适配。

Timeline
10 weeks
Outcome
成果
3x community, +40% TVL
View full case查看完整案例
Brand / Consumer
European Fashion Brand
China Market Entry
欧洲时尚品牌
中国市场进入
TENSION: Previous China attempts failed — treated XHS like Instagram, burned budget on misaligned KOLs.难点:之前中国尝试失败——把小红书当 Instagram 用,在不匹配的 KOL 上烧预算。

Rebuilt from consumer insight: KOC-first seeding, mid-tier amplification, search positioning framework.

从消费者洞察重建:KOC 先行种草、腰部放大、搜索卡位架构。

Timeline
12 weeks
Outcome
成果
4.2x ROI
View full case查看完整案例
Cross-border
Asian Beauty Brand
European Positioning
亚洲美妆品牌
欧洲定位
TENSION: Core values deeply Asian — direct translation felt exotic-tokenizing or generic.难点:核心价值植根亚洲——直接翻译要么异域消费化,要么通用化。

Found universal value ("precision as philosophy") bridging heritage with European sensibility.

找到连接亚洲传承与欧洲审美的通用价值("精准即哲学")。

Timeline
8 weeks
Markets
France, Germany
View full case查看完整案例
Web3 / Crypto
Market Entry for a Web3 Company into Europe
(MiCA & ESG Strategy)
Web3 公司进入欧洲市场
(MiCA 合规与 ESG 策略)

Supporting a Web3 company in navigating EU market entry through MiCA compliance, ESG positioning, and localized go-to-market strategy.

帮助一家 Web3 公司通过 MiCA 合规、ESG 定位与本地化 GTM 策略进入欧洲市场。

The client aimed to expand into Europe but faced multiple structural challenges:

客户希望进入欧洲市场,但面临多重结构性问题:

  • Unclear regulatory pathway under MiCA frameworkMiCA 框架下合规路径不清晰
  • Lack of credibility and trust among EU users在欧洲用户中缺乏信任与认知
  • Messaging misaligned with European market expectations品牌叙事与当地市场预期偏差
  • Absence of ESG narrative despite increasing importance缺乏 ESG 叙事(在 Web3 中日益重要)

Entering without addressing these would lead to high execution risk.

在这些问题未解决前直接执行,将带来极高的不确定性。

We structured the market entry across three key dimensions:

我们从三个核心维度构建市场进入路径:

1. Regulatory & Market Framing
1. 合规与市场路径
  • Interpreted MiCA regulatory landscape梳理 MiCA 监管框架
  • Identified viable entry routes (jurisdiction & licensing)设计可行进入路径(牌照/法域选择)
  • Mapped risk vs speed trade-offs平衡合规风险与进入速度
2. Positioning & ESG Narrative
2. 品牌定位与 ESG 叙事
  • Shifted narrative: product-driven → trust & compliance-driven从"产品导向"转向"信任与合规导向"
  • Introduced ESG layer aligned with EU expectations构建符合欧洲语境的 ESG 叙事
  • Built institutional-friendly messaging优化面向机构的沟通方式
3. Go-to-Market Strategy
3. Go-to-Market 策略
  • Designed channel strategy (community vs institutional)设计渠道结构(社区 vs 机构)
  • Prioritized trust-building platforms优先布局信任驱动的平台
  • Structured phased launch (pilot → scale)分阶段进入(测试 → 扩张)
  • Defined regulatory positioning aligned with MiCA明确 MiCA 下的合规定位
  • Improved credibility and trust perception in EU提升在欧洲市场的信任度
  • Established ESG narrative as differentiation layer建立 ESG 作为差异化优势
  • Enabled structured GTM execution支撑 GTM 的系统化执行
Insight
洞察

In Web3 market entry, compliance is no longer a constraint — it is part of the positioning. In Europe, regulatory alignment and ESG narrative are key drivers of trust and adoption.

在 Web3 的市场进入中,合规不再只是约束条件,而是品牌定位的一部分。在欧洲市场,监管一致性与 ESG 叙事本身就是建立信任与增长的核心驱动。

Exploring expansion into Europe? Let's talk →正在考虑进入欧洲市场?欢迎交流 →
Contact
联系

Exploring a new market?

正在考虑进入新市场?

Let's talk. We reply within 48 hours.

欢迎与我们交流。48 小时内回复。

Location
所在地
Paris · Remote-first
市场进入策略
Market Entry Strategy
GTM 策略
Go-to-Market Strategy
跨市场增长
Cross-Market Growth
Web3 / 加密策略
Web3 / Crypto
其他
Other